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Creative Messaging: The Platform Summit

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Creative Messaging: The Platform Summit

Platform is a non-profit organization that seeks to inspire and create opportunities for minorities in the innovation economy, living up to its name as a platform for the next generation of entrepreneurs, tech masterminds and all-around creators.

Sponsored by the likes of Credit Suisse, Google and Time Warner, the 2nd Annual Platform Summit attracted a wave of thought leaders, students and emerging vanguards to Atlanta for an immersive experience. The three-day event was hosted by Morehouse College and Georgia Tech, and was presented in partnership with #YesWeCode, a national grassroots initiative to train 100,000 low-opportunity youth to be professional computer coders.

Duggal is proud to support Platform. We worked with Kamhi Kolor and global design leader Pentagram to create unique event graphics for the Platform Summit, printing directly on large balloons and wrapping corrugated tubes with distinct Platform brand messaging. Words like “prosper” and “inspire” hovered above the Ray Charles Performing Arts Center, while cylindrical wayfinding signage directed viewers to different areas of the conference. A 30-foot blimp drew eyes from miles away.

The inflatable graphics served the dual purpose of aesthetics and functionality, instilling a “sky is the limit” mindset while preserving the integrity of the venue and meeting its strict alteration limitations.

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