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Google+ Improves Raw-to-JPEG Conversion

Techniques/ Tips

Google+ Improves Raw-to-JPEG Conversion

Already the social network and storage site of choice for many photographers, Google+ continues to strengthen its position as such.

Google announced that it has improved the RAW-to-JPEG conversion process that takes place every time you view a RAW file on Google+. This conversion allows for a low file size and thus high-speed service, but typically take a noticeable tad of quality out of the image. The improved process, credited to Nik Photography, boosts colors and hues for an enhanced appearance more representative of the original file.

The updated conversion applies to RAW files taken by more than 70 different digital cameras, and Google says it plans to tune additional models over time.

Check out the before and after conversions below, and click here for a full list of supported cameras. If you’re on Google+, try it for yourself and tell us what you think.

Before

After

Before

After

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