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Hendrick’s Emporium of the Unusual: Land of Gin

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Hendrick’s Emporium of the Unusual: Land of Gin

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If you ever stumble upon an “Emporium of the Unusual,” by all means, enter.

The pop-up speakeasy offers free Hendrick’s Gin cocktails in a faux Victorian setting that’s one part circus, one part hangout and two parts awesome, with a twist.

Created by our friends at Momentum Worldwide, the Hendrick’s Emporium of the Unusual brought “cheery defiance of the mundane” to NYC’s Chelsea Market for a weekend of magic (and gin). Curious visitors entered through a revolving bookcase into a whimsical land filled with odd characters and “delightfully peculiar cocktails.”

Duggal Visual Solutions joined the fun as Senior Account Executive Carole Garcia collaborated with the Momentum team to produce eye-catching window graphics that lured passersby into a surreal brand experience of wizardry (and again, gin).

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