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Matrix: High Fashion Hair Care From L’Oreal

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Matrix: High Fashion Hair Care From L’Oreal

From the Champs-Élysées to Fifth Avenue, fashionistas around the world swear by L’Oreal Paris as their complete luxury stylist. Women love L’Oreal for the spirit, empowerment and creativity behind the French beauty company’s endless array of hair color, cosmetics, hair care and skin care products.

Founded in 1980 by legendary hairdresser Arnie Miller, L’Oreal Matrix is the number one American hair care brand in the world. Its slogan, “Imagine All You Can Be,” is reminiscent of L’Oreal’s classic 1973 ad campaign with the now brand-defining phrase, “Because I’m Worth It.”

L’Oreal called on Duggal to help spotlight the Matrix Total Results line of hair products. Duggal’s Brooklyn fabrication team created a custom, 7-foot illuminated display with clear acrylic shelves and strategic LED lighting designed to showcase Matrix’s special hair formulas from all viewing angles.

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