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Never Miss A Trick: French Connection Taps British Magician Troy For Fall/Winter 2014 Campaign

Industry News

Never Miss A Trick: French Connection Taps British Magician Troy For Fall/Winter 2014 Campaign

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Voila! Out of thin air comes French Connection’s new Autumn/Winter 2014 collection, starring British TV magician Troy Von Scheibner and model Camilla Christensen. FCUK’s commitment to “design-led products presented in a unique and innovative way” glows in the retailer’s latest campaign and in-store design, captivating their global audience with the art of magic.

French Connection stores across the U.S. now feature spellbinding photographs composed by acclaimed celebrity and fashion photographer Rankin, gallery quality-printed in large format on fine art canvas. Produced by Duggal under the direction of production expert Joachim Hackl, the fine art pieces take the AW14 collection to new heights, inspiring customers to “never miss a trick” in their wardrobe.

In super-trendy SoHo NYC and Miami, FCUK stores also feature vivid grand format lightboxes, bringing the lure of light to a magical retail experience.

Click here to watch the official AW14 campaign ad.

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