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Weatherproof® – Fall 2015 Men’s Book

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Weatherproof® – Fall 2015 Men’s Book

No one in apparel resounds its brand promise by name more than Weatherproof®.  For over 60 years, Weatherproof® has grown from primarily a manufacturer of men’s outerwear to a mainstay, branded label with men’s and women’s divisions catering to diverse lifestyles.

Duggal’s custom digital press team is proud to partner with Weatherproof®’s creative team; previously on their elegant women’s 2015 brand book, and most recently on their men’s book.

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In order to create a book that captured the masculine imagery and clothes of the men’s Fall 2015 line, Duggal utilized it’s digital small-format press department, fine art dimensional printers and hand stitch finishers to produce the cover, binding, and pages, seamlessly matching the brawn of the book’s photography.

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The cover photograph of concrete was given the true-to-life coarse texture utilizing Duggal’s unique dimensional printing capability.  Our trained team is able to produce print surfaces that truly mimic the texture of a specific object in an image, teasing the sense of touch to the viewer.

Balancing the rough-hewn printing of the cover, is the color-matched, Japanese style, hand strung-binding of Duggal’s finishing team.  This escalates the overall perception of the catalog into a unique, limited-edition-style piece.  Additional, larger quantities were produced perfect-bound for wider distribution.

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Weatherproof® brings innovative ideas to apparel to engage its customers.  We at Duggal thrive on the opportunity to bring such concepts to reality.

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